Squire / Brand Design — ブランドデザイン | Tokyo Design Studio

2025 ── Brand Design

Squire──Brand Design

Squireのためのブランドアイデンティティ・デザイン。

Squire Brand Design: connectivity, flow, and integration while maintaining the gravitas required in high-stakes construction projects.

Squire — Brand Design
Client
Squire
Year
2025
Sector
Brand Design
Services
  • Brand Design

Industry

Squire is a boutique client-side construction consultancy based in Melbourne, specialising in guiding complex development projects from initial feasibility through to final delivery.

The Challenge

Squire needed something different—an identity that could convey both sophistication and strength, expertise and approachability, authority and collaboration.

Design Strategy

Our approach centered on a fundamental truth about Squire's service: they connect.

The Brand Pattern System

We extended the logo's conceptual foundation into a comprehensive pattern system built from the interlocking "S" monogram:

Project Impact

Sophisticated enough for high-end developments without appearing corporate and impersonal

Project Impact

The fundamental strength of the concept—connection, flow, integration—remains relevant regardless of evolving design fashions.

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