Aurum Constructions──BrandAurum Constructions・Aurum Constructions
Aurum Constructionsのためのブランドアイデンティティ・デザイン。
A bold, energetic brand identity that positions Aurum Constructions as Brisbane's most approachable construction partner—combining technical precision with warm client collaboration.
Industry業種
Aurum Constructions is a Brisbane-based construction and development company specialising in residential, commercial, and mixed-use projects. With over 100 years of combined senior management experience, they deliver comprehensive end-to-end solutions—from development management and early contractor involvement through to design, construction, and fit-out.
DeliverablesDeliverables
The Aurum Constructions logo combines a distinctive stylised "A" monogram with a clean, modern wordmark. The design strategy focuses on three core elements:
Design SolutionDesign Solution
The signature orange serves multiple strategic purposes. It represents "gold in energetic form"—a nod to the company name (Aurum meaning gold).
Colour StrategyColour Strategy
Used for the logo and key headings, Royal Castle establishes a clear and confident visual presence.
Typography SystemTypography System
This thorough documentation ensures consistent brand expression across all touchpoints and empowers the Aurum team to maintain brand integrity as they grow.
Brand GuidelinesBrand Guidelines
The new brand identity successfully positions Aurum Constructions as a modern, capable, and trustworthy construction partner.
Galleryギャラリー
Selected work.選ばれた作品から。
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Brand identity, web design, creative production. Tokyo · Sydney · Saigon.
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